| 000 | 00792pam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 3824445 | ||
| 003 | OSt | ||
| 005 | 20210413115026.0 | ||
| 008 | 860730s1987 njua b 001 0 eng | ||
| 010 | _a 86020520 | ||
| 020 | _a0130160237 | ||
| 040 |
_aDLC _cATU _dDLC |
||
| 050 | 0 | 0 |
_aHF5823 _b.Aa4 1987 |
| 082 | 0 | 0 |
_a659.1 _219 |
| 100 | 1 |
_aAaker, David A. _915444 |
|
| 245 | 1 | 0 |
_aAdvertising management / _cDavid A. Aaker, John G. Myers. |
| 250 | _a3rd ed. | ||
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice-Hall, _cc1987. |
||
| 300 |
_axii, 564 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographies and index. | ||
| 650 | 0 |
_aAdvertising _xManagement. _915445 |
|
| 700 | 1 |
_aMyers, John G., _d1933- _915446 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBOOK |
||
| 999 |
_c8267 _d8267 |
||