| 000 | 01355cam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | 3559999 | ||
| 003 | OSt | ||
| 005 | 20210413113652.0 | ||
| 008 | 980325s1999 maua b 001 0 eng | ||
| 010 | _a 98016996 | ||
| 020 | _a0256261903 (alk. paper) | ||
| 040 |
_aDLC _cATU _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.3 _b.P44 1999 |
| 082 | 0 | 0 |
_a658.8/342 _221 |
| 100 | 1 |
_aPeter, J. Paul. _914890 |
|
| 245 | 1 | 0 |
_aConsumer behavior and marketing strategy / _bJ. Paul Peter, Jerry C. Olson. |
| 250 | _a5th ed. | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _cc1999. |
||
| 300 |
_axxv, 545 p. : _bill. (some col.) ; _c26 cm. |
||
| 440 | 0 |
_aIrwin/McGraw-Hill series in marketing _914807 |
|
| 504 | _aIncludes bibliographical references (p. 481-510) and indexes. | ||
| 650 | 0 |
_aConsumer behavior. _92793 |
|
| 650 | 0 |
_aMarketing. _91807 |
|
| 700 | 1 |
_aOlson, Jerry C. _q(Jerry Corrie), _d1944- _914891 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh023/98016996.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh022/98016996.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0707/98016996-b.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBOOK |
||
| 999 |
_c8261 _d8261 |
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