000 | 01169cam a2200337 i 4500 | ||
---|---|---|---|
001 | 17916285 | ||
003 | OSt | ||
005 | 20210413101055.0 | ||
008 | 131024s2015 nyu b 001 0 eng | ||
010 | _a 2013039848 | ||
020 | _a0077861035 (alk. paper) | ||
040 |
_aDLC _beng _cATU _erda _dDLC |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHF5415 _b.K4 2015 |
082 | 0 | 0 |
_a658.8 _223 |
100 | 1 |
_aKerin, Roger A. _91813 |
|
245 | 1 | 0 |
_aMarketing / _cRoger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver, William Rudelius, University of Minnesota. |
250 | _aTwelfth edition. | ||
264 | 1 |
_aNew York, NY : _bMcGraw-Hill Education, _c[2015] |
|
300 |
_axliv, 740 pages ; _c29 cm |
||
336 |
_atext _2rdacontent |
||
337 |
_aunmediated _2rdamedia |
||
338 |
_avolume _2rdacarrier |
||
504 | _aIncludes bibliographical references (pages 642-700) and index. | ||
650 | 0 |
_aMarketing. _91807 |
|
700 | 1 |
_aHartley, Steven William. _91814 |
|
700 | 1 |
_aRudelius, William. _91815 |
|
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
942 |
_2lcc _cBOOK |
||
999 |
_c8251 _d8251 |