000 02134cam a22003734a 4500
001 13815064
003 OSt
005 20210409093018.0
008 041214s2006 njua b 001 0 eng
010 _a 2004029593
020 _a0131469185
020 _a9780131469181
020 _a0131968793
020 _a9780131968790
035 _a(OCoLC)57283926
035 _a(OCoLC)ocm57283926
040 _aDLC
_cATU
_dYDX
_dBAKER
_dIXA
_dBTCTA
_dYDXCP
_dCE@
_dOCLCQ
_dDLC
042 _apcc
050 0 0 _aHF5415
_b.K84 2006
082 0 0 _a658.8
_222
100 1 _aKotler, Philip.
_91806
245 1 0 _aPrinciples of marketing /
_cPhilip Kotler, Gary Armstrong.
250 _a11th ed.
260 _aUpper Saddle River, N.J. :
_bPearson Prentice Hall,
_cc2006.
300 _axx, 651, [94] p. :
_bcol. ill. ;
_c29 cm.
504 _aIncludes bibliographical references and index.
505 0 _aMarketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
650 0 _aMarketing.
_91807
700 1 _aArmstrong, Gary
_q(Gary M.)
_91808
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/ecip055/2004029593.html
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBOOK
999 _c8065
_d8065