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| 020 | _a9780324568622 (student ed.) | ||
| 020 | _a0324568622 (student ed.) | ||
| 020 | _a9780324569407 (instructor's ed.) | ||
| 020 | _a0324569408 (instructor's ed.) | ||
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_aHF5823 _b.Og9 2009 |
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_aO'Guinn, Thomas C. _915126 |
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_aAdvertising and integrated brand promotion, 5e / _cThomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. |
| 246 | 3 | 4 | _aAdvertising & integrated brand promotion |
| 250 | _a5th Ed. | ||
| 260 |
_aAustralia ; _aMason, OH : _bSouth-Western Cengage Learning, _cc2009. |
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| 300 |
_axlii, 726 p. : _bcol. ill. ; _c28 cm. |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aAdvertising. _914672 |
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| 650 | 0 |
_aAdvertising media planning. _914812 |
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_aAllen, Chris T. _915127 |
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| 700 | 1 |
_aSemenik, Richard J. _915128 |
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