| 000 | 01107cam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 1164755 | ||
| 003 | OSt | ||
| 005 | 20210409092051.0 | ||
| 008 | 961217s1998 ohuab b 001 0 eng | ||
| 010 | _a 96046515 | ||
| 020 | _a0538869089 (hardcover) | ||
| 040 |
_aDLC _cATU _dDLC |
||
| 050 | 0 | 0 |
_aHF5821 _b.O9 1998 |
| 082 | 0 | 0 |
_a659.1 _221 |
| 100 | 1 |
_aO'Guinn, Thomas C. _915126 |
|
| 245 | 1 | 0 |
_aAdvertising / _cThomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. |
| 260 |
_aCincinnati, Ohio : _bSouth-Western College Pub., _cc1998. |
||
| 300 |
_axlvi, 623 p. : _bill. (some col.), col. maps ; _c29 cm. + _e1 computer disk (3 1/2 in.) |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 538 | _aSystem requirements for accompanying computer disk: PC with 486DX or higher; Windows 95. | ||
| 650 | 0 |
_aAdvertising. _914672 |
|
| 700 | 1 |
_aAllen, Chris T. _915127 |
|
| 700 | 1 |
_aSemenik, Richard J. _915128 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBOOK |
||
| 999 |
_c8062 _d8062 |
||