000 01035cam a2200277 a 4500
001 2013001
003 OSt
005 20210408123557.0
008 910116s1991 nyua b 001 0 eng
010 _a 91002029
020 _a0070379548 :
_c$22.95
040 _aDLC
_cATU
_dDLC
_dOCoLC
050 0 0 _aHF5415.125
_b.L63 1991
082 0 0 _a658.8/02
_220
100 1 _aLinneman, Robert E.,
_d1928-
_915068
245 1 0 _aMaking niche marketing work :
_bhow to grow bigger by acting smaller /
_cRobert E. Linneman, John L. Stanton, Jr.
260 _aNew York :
_bMcGraw-Hill,
_cc1991.
300 _axii, 260 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. 249-255) and index.
650 0 _aMarket segmentation.
_915069
650 0 _aMarketing research.
_93276
700 1 _aStanton, John L.
_915070
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2lcc
_cBOOK
999 _c8019
_d8019