000 | 01035cam a2200277 a 4500 | ||
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001 | 2013001 | ||
003 | OSt | ||
005 | 20210408123557.0 | ||
008 | 910116s1991 nyua b 001 0 eng | ||
010 | _a 91002029 | ||
020 |
_a0070379548 : _c$22.95 |
||
040 |
_aDLC _cATU _dDLC _dOCoLC |
||
050 | 0 | 0 |
_aHF5415.125 _b.L63 1991 |
082 | 0 | 0 |
_a658.8/02 _220 |
100 | 1 |
_aLinneman, Robert E., _d1928- _915068 |
|
245 | 1 | 0 |
_aMaking niche marketing work : _bhow to grow bigger by acting smaller / _cRobert E. Linneman, John L. Stanton, Jr. |
260 |
_aNew York : _bMcGraw-Hill, _cc1991. |
||
300 |
_axii, 260 p. : _bill. ; _c24 cm. |
||
504 | _aIncludes bibliographical references (p. 249-255) and index. | ||
650 | 0 |
_aMarket segmentation. _915069 |
|
650 | 0 |
_aMarketing research. _93276 |
|
700 | 1 |
_aStanton, John L. _915070 |
|
906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
942 |
_2lcc _cBOOK |
||
999 |
_c8019 _d8019 |