| 000 | 00930pam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 3979963 | ||
| 003 | OSt | ||
| 005 | 20210408110658.0 | ||
| 008 | 950821s1996 ilua b 001 0 eng | ||
| 010 | _a 95033620 | ||
| 020 | _a0844235008 (alk. paper) | ||
| 040 |
_aDLC _cATU _dDLC |
||
| 050 | 0 | 0 |
_aHF5826.5 _b.Si8 1996 |
| 082 | 0 | 0 |
_a659.1/11 _220 |
| 100 | 1 |
_aSissors, Jack Zanville, _d1919- _914995 |
|
| 245 | 1 | 0 |
_aAdvertising media planning / _cJack Z. Sissors, Lincoln Bumba. |
| 250 | _a5th ed. | ||
| 260 |
_aLincolnwood, Ill., USA : _bNTC Business Books, _cc1996. |
||
| 300 |
_axiv, 514 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising media planning. _914812 |
|
| 700 | 1 |
_aBumba, Lincoln. _914997 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBOOK |
||
| 999 |
_c7974 _d7974 |
||