| 000 | 00560cam a2200181 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20210408102948.0 | ||
| 008 | 950209s1995 maua b 001 0 eng | ||
| 020 | _a0875844448 | ||
| 040 | _cATU | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.C33 1995 |
| 100 | 1 |
_aCespedes, Frank V., _914975 |
|
| 245 | 1 | 0 |
_aConcurrent marketing : _bintegrating product, sales, and service / |
| 260 |
_aBoston _bHarvard Business School Press, _c1995. |
||
| 300 |
_axxvii, 307 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 942 |
_2lcc _cBOOK |
||
| 999 |
_c7958 _d7958 |
||