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_aHF5415.13 _b.R72 2000 |
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_a658.8/02 _221 |
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_aRosenthal, David W. _914920 |
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_aCases in strategic marketing / _cDavid Rosenthal, Lew G. Brown. |
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_aUpper Saddle River, NJ : _bPrentice Hall, _cc2000. |
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| 300 |
_axiii, 610 p. : _bill. ; _c26 cm. |
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| 504 | _aIncludes bibliographical references. | ||
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_aMarketing _xDecision making _vCase studies. _914921 |
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| 650 | 0 |
_aMarketing _xManagement _vCase studies. _914911 |
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_aBrown, Lew G. _914922 |
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_2lcc _cBOOK |
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