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_a025606668X : _c$39.95 |
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_aHF5415.13 _b.P44 1989 |
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_a658.8 _219 |
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_aPeter, J. Paul. _914890 |
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_aMarketing management : _bknowledge and skills : text, analysis, cases, plans / _cJ. Paul Peter, James H. Donnelly, Jr. |
| 250 | _a2nd ed. | ||
| 260 |
_aHomewood, IL : _bBPI/Irwin, _c1989. |
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| 300 |
_axvi, 928 p. : _bill. ; _c25 cm. |
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| 500 | _aIncludes indexes. | ||
| 504 | _aBibliography: p. 907-919. | ||
| 650 | 0 |
_aMarketing _xManagement. _914428 |
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_aMarketing _xManagement _vCase studies. _914911 |
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_aDonnelly, James H. _914912 |
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