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| 005 | 20210407164758.0 | ||
| 008 | 020814s2003 mau b 001 0 eng | ||
| 010 | _a 2002032682 | ||
| 020 | _a0072464208 (alk. paper) | ||
| 020 | _a0071198695 (international : alk. paper) | ||
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_aHF5415 _b.P42 2003 |
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_a380.1 _221 |
| 100 | 1 |
_aPerreault, William D. _93262 |
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| 245 | 1 | 0 |
_aEssentials of marketing : _ba global-managerial approach / _cWilliam D. Perreault, Jr., E. Jerome McCarthy. |
| 250 | _a9th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill, _cc2003. |
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| 300 |
_a624, 29 p. ; _bill. ; _c28 cm. |
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| 440 | 0 |
_aMcGraw-Hill/Irwin series in marketing _93240 |
|
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing. _91807 |
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| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _93264 |
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_2lcc _cBOOK |
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