000 | 01320cam a2200337 a 4500 | ||
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001 | 13214680 | ||
003 | OSt | ||
005 | 20210407164554.0 | ||
008 | 030527s2004 njua b 001 0 eng | ||
010 | _a 2003269698 | ||
020 | _a0471448451 | ||
040 |
_aDLC _cATU _dDLC |
||
050 | 0 | 0 |
_aHF5415.2 _b.M14 2004 |
082 | 0 | 4 |
_a658.8/3 _221 |
100 | 1 | _aMcDaniel, Carl D. | |
245 | 1 | 0 |
_aMarketing research essentials / _cCarl McDaniel Jr., Roger Gates. |
250 | _a4th ed. | ||
260 |
_aHoboken, NJ : _bJ. Wiley, _cc2004. |
||
300 |
_axxv, 420, 14, 8, 11 p. : _bill. ; _c26 cm. + _e1 CD-ROM (4 3/4 in.) |
||
500 | _a"SPSS student version 11.0 for Windows"--CD-ROM. | ||
504 | _aIncludes bibliographical references (p. 8-14 of the 3rd group) and index. | ||
538 | _aSystem requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT. | ||
650 | 0 |
_aMarketing research. _93276 |
|
700 | 1 |
_aGates, Roger H., _d1942- |
|
730 | 0 | 2 |
_aSPSS for Windows. _92492 |
856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/wiley032/2003269698.html |
856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0615/2003269698-d.html |
906 |
_a7 _bcbc _corigcop _d3 _encip _f20 _gy-gencatlg |
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942 |
_2lcc _cBOOK |
||
999 |
_c7914 _d7914 |