| 000 | 01471cam a22003374a 4500 | ||
|---|---|---|---|
| 001 | 739690 | ||
| 003 | OSt | ||
| 005 | 20210407123011.0 | ||
| 008 | 990518s2000 caua b 001 0 eng | ||
| 010 | _a 99006528 | ||
| 020 | _a0761912444 (acidfree paper) | ||
| 020 | _a0761912452 (pbk. : acidfree paper) | ||
| 040 |
_aDLC _cATU _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5823 _b.In8 2000 |
| 082 | 0 | 0 |
_a659.1 _221 |
| 100 |
_aJones, John Philip.(editor) _914811 |
||
| 245 | 0 | 0 |
_aInternational advertising : _brealities and myths / _cedited by John Philip Jones. |
| 260 |
_aThousand Oaks, Calif. : _bSage Publications, _cc2000. |
||
| 300 |
_a412 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising. _914672 |
|
| 650 | 0 |
_aAdvertising media planning. _914812 |
|
| 650 | 0 |
_aComparative advertising. _914813 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0656/99006528-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0656/99006528-t.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0734/99006528-b.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBOOK |
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| 999 |
_c7858 _d7858 |
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