| 000 | 00930pam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 1123880 | ||
| 003 | OSt | ||
| 005 | 20210406124858.0 | ||
| 008 | 940426s1995 nyua b 001 0 eng | ||
| 010 | _a 94012495 | ||
| 020 | _a007006847X (alk. paper) | ||
| 040 |
_aDLC _cATU _dDLC |
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| 050 | 0 | 0 |
_aHF5804 _b.Ab91 1995 |
| 082 | 0 | 0 |
_a659.1 _220 |
| 245 | 0 | 0 |
_aAdvertising excellence / _cCourtland L. Bovée ... [et al.]. |
| 260 |
_aNew York : _bMcGraw-Hill, _cc1995. |
||
| 300 |
_a1 v. (various pagings) ; _bill. (some col.) ; _c29 cm. |
||
| 440 | 0 |
_aMcGraw-Hill series in marketing _914671 |
|
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aAdvertising. _914672 |
|
| 700 | 1 |
_aBovée, Courtland L. _913696 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
_2lcc _cBOOK |
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| 999 |
_c7770 _d7770 |
||