| 000 | 00861cam a2200241 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20210616135154.0 | ||
| 008 | 980212s1997 enka b 001 0 eng | ||
| 020 | _a075062244X | ||
| 040 | _cATU | ||
| 050 | 0 | 0 |
_aHF5415.69 _b.W69 1997 |
| 100 | 1 |
_aWilson, R. M. S. _914427 |
|
| 245 | 1 | 0 |
_aStrategic marketing management : _bplanning, implementation, and control / |
| 250 | _a2nd ed. | ||
| 260 |
_aOxford _bButterworth-Heinemann, _c1997. |
||
| 300 |
_axx, 827 p. : _bill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 700 | 1 |
_aGilligan, Colin. _914429 |
|
| 710 | 2 |
_aChartered Institute of Marketing. _914430 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/els033/98115257.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/els032/98115257.html |
| 942 |
_2lcc _cBOOK |
||
| 999 |
_c7661 _d7661 |
||