000 01633cam a2200373 i 4500
001 18277210
003 OSt
005 20210315145720.0
008 140822s2015 enk b 001 0 eng
010 _a 2014029402
020 _a9781138022959 (Hardback)
020 _z9781138022966 (Paperback)
020 _z9781315776767 (eBook)
040 _aDLC
_beng
_cATU
_erda
_dDLC
042 _apcc
050 0 0 _aGV716
_b.S6 2015
082 0 0 _a796.0688
_223
100 1 _aSmith, Aaron,
_d1972-
_914317
245 1 0 _aIntroduction to sport marketing /
_cAaron C.T. Smith and Bob Stewart.
250 _aSecond edition.
264 1 _aLondon ;
_aNew York :
_bRoutledge,
_c2015.
300 _ax, 323 pages ;
_c26 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
490 0 _aSport Management Series
504 _aIncludes bibliographical references and index.
505 0 _a1. Sport marketing introduction -- 2. Sport markets -- 3. Sport consumers -- 4. Sport marketing opportunities -- 5. Sport marketing strategy -- 6. Sport products and branding -- 7. Sport pricing -- 8. Sport distribution -- 9. Sport promotion -- 10. Sport sponsorship -- 11. Sport services -- 12. Sport digital marketing and social media -- 13. Sport marketing implementation and control.
650 0 _aSports
_xMarketing.
_91907
700 1 _aStewart, Bob,
_d1946-
_914318
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBOOK
999 _c7603
_d7603