| 000 | 03013cam a22004335i 4500 | ||
|---|---|---|---|
| 001 | 18171193 | ||
| 003 | OSt | ||
| 005 | 20210208151139.0 | ||
| 008 | 140530s2015 enka b 001 0 eng | ||
| 010 | _a 2014020521 | ||
| 020 | _a9781138015951 (hardback) | ||
| 020 | _a9781138015968 (paperback) | ||
| 020 | _z9781315794082 (ebook) | ||
| 040 |
_aDLC _beng _cATU _erda _dDLC |
||
| 042 | _apcc | ||
| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aGV716 _b.S1 2015 |
| 082 | 0 | 0 |
_a796.068/8 _223 |
| 084 |
_aBUS043000 _aSPO000000 _aSPO068000 _2bisacsh |
||
| 100 | 1 |
_aShank, Matthew D. _913310 |
|
| 245 | 1 | 0 |
_aSports marketing : _ba strategic perspective / _cMatthew D. Shank, Mark R. Lyberger. |
| 250 | _aFifth edition. | ||
| 264 | 1 |
_aMilton Park, Abingdon, Oxon ; _aNew York, NY : _bRoutledge, _c2015. |
|
| 300 |
_axxxii, 669 pages : _bcolored illustrations ; _c26 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 |
_a"Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book's companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice"-- _cProvided by publisher. |
||
| 650 | 0 |
_aSports _zUnited States _xMarketing. _913311 |
|
| 650 | 0 |
_aSports _xEconomic aspects _zUnited States. _913312 |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Marketing / General. _2bisacsh _913313 |
|
| 650 | 7 |
_aSPORTS & RECREATION / General. _2bisacsh _913314 |
|
| 650 | 7 |
_aSPORTS & RECREATION / Business Aspects. _2bisacsh _913315 |
|
| 700 | 1 |
_aLyberger, Mark R. _913316 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBOOK |
||
| 999 |
_c7027 _d7027 |
||