| 000 | 00558nam a22002057a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20210208131245.0 | ||
| 008 | 210208b ||||| |||| 00| 0 eng d | ||
| 020 | _a9781260570830 | ||
| 040 | _cATU | ||
| 050 |
_aHF 5821 _b.A3 2021 |
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| 100 |
_aArens, William F. _913237 |
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| 245 | _aContemporary advertising and integrated marketing communication | ||
| 250 | _a6th ed. | ||
| 260 |
_aNew York _bMcGraw Hill _c2021 |
||
| 300 |
_axxxi,702p.: _bill.; |
||
| 504 | _aInclude index | ||
| 700 |
_aWeigold, Michael F. _913238 |
||
| 942 |
_2lcc _cBOOK |
||
| 999 |
_c6989 _d6989 |
||