000 | 01272cam a22003134a 4500 | ||
---|---|---|---|
001 | 13300791 | ||
003 | OSt | ||
005 | 20210118123459.0 | ||
008 | 030805s2005 mauab b 001 0 eng | ||
010 | _a 2003060254 | ||
020 | _a0072887761 (alk. paper) | ||
040 |
_aDLC _cATU _dDLC |
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042 | _apcc | ||
050 | 0 | 0 |
_aRA410.56 _b.P94 2005 |
082 | 0 | 0 |
_a362.1/068/8 _222 |
245 | 0 | 0 |
_aProblems and cases in health care marketing / _c[edited by] John T. Gourville, John A. Quelch, V. Kasturi Rangan. |
260 |
_aBoston : _bMcGraw-Hill/Irwin, _cc2005. |
||
300 |
_aviii, 440 p. : _bill., maps ; _c26 cm. |
||
500 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_aMedical care _xMarketing. _96139 |
|
700 | 1 |
_aGourville, John T. _q(John Timothy) _96140 |
|
700 | 1 |
_aQuelch, John A. _96141 |
|
700 | 1 |
_aRangan, V. Kasturi. _96142 |
|
856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh051/2003060254.html |
856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh041/2003060254.html |
906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
942 |
_2lcc _cBOOK |
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999 |
_c4736 _d4736 |