000 01272cam a22003134a 4500
001 13300791
003 OSt
005 20210118123459.0
008 030805s2005 mauab b 001 0 eng
010 _a 2003060254
020 _a0072887761 (alk. paper)
040 _aDLC
_cATU
_dDLC
042 _apcc
050 0 0 _aRA410.56
_b.P94 2005
082 0 0 _a362.1/068/8
_222
245 0 0 _aProblems and cases in health care marketing /
_c[edited by] John T. Gourville, John A. Quelch, V. Kasturi Rangan.
260 _aBoston :
_bMcGraw-Hill/Irwin,
_cc2005.
300 _aviii, 440 p. :
_bill., maps ;
_c26 cm.
500 _aIncludes bibliographical references and index.
650 0 _aMedical care
_xMarketing.
_96139
700 1 _aGourville, John T.
_q(John Timothy)
_96140
700 1 _aQuelch, John A.
_96141
700 1 _aRangan, V. Kasturi.
_96142
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/description/mh051/2003060254.html
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/mh041/2003060254.html
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
942 _2lcc
_cBOOK
999 _c4736
_d4736