| 000 | 01275cam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 12702365 | ||
| 003 | OSt | ||
| 005 | 20201126121759.0 | ||
| 008 | 020313s2003 nyua b 001 0 eng | ||
| 010 | _a 2002023528 | ||
| 020 | _a0072471484 (alk. paper) | ||
| 020 | _a0071195637 (International : alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF1416 _b.J59 2003 |
| 082 | 0 | 0 |
_a658.8/48 _221 |
| 100 | 1 |
_aJohansson, Johny K. _93239 |
|
| 245 | 1 | 0 |
_aGlobal marketing : _bforeign entry, local marketing & global management / _cJohny K. Johansson. |
| 250 | _a3rd ed. | ||
| 260 |
_aNew York, N.Y. : _bMcGraw-Hill/Irwin, _cc2003. |
||
| 300 |
_axviii, 654 p. : _bill. ; _c28 cm. |
||
| 440 | 0 |
_aMcGraw-Hill/Irwin series in marketing _93240 |
|
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aExport marketing. _93241 |
|
| 650 | 0 |
_aExport marketing _xManagement. _93242 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh024/2002023528.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh023/2002023528.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBOOK |
||
| 999 |
_c1639 _d1639 |
||