| 000 | 01044cam a22003014a 4500 | ||
|---|---|---|---|
| 001 | 12376206 | ||
| 003 | OSt | ||
| 005 | 20210628163914.0 | ||
| 008 | 010411s2002 njua b 001 0 eng | ||
| 010 | _a 2001024676 | ||
| 020 | _a0130328774 | ||
| 040 |
_aDLC _cATU _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5823 _b.K67 2002 |
| 082 | 0 | 0 |
_a659.1 _221 |
| 100 | 1 |
_aRussell, Thomas, _d1941- _915535 |
|
| 245 | 1 | 0 |
_aKleppner's advertising procedure / _cJ. Thomas Russell, W. Ronald Lane. |
| 250 | _a15th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _c2002. |
||
| 300 |
_axix, 697 p. : _bill. (some col.) ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising. _914672 |
|
| 700 | 1 |
_aLane, W. Ronald, _d1940- _915537 |
|
| 700 | 1 |
_aKleppner, Otto, _d1899- _tAdvertising procedure. _915538 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBOOK |
||
| 999 |
_c10745 _d10745 |
||