000 00900pam a2200277 a 4500
001 4277459
003 OSt
005 20210628115043.0
008 850510r19861979njua 001 0 eng
010 _a 85009573
020 _a0134178823
020 _a0134178742 (pbk.)
040 _aDLC
_cATU
_dDLC
050 0 0 _aHF5823
_b.L58 1986
082 0 0 _a659.1/068/1
_219
100 1 _aLewis, Herschell Gordon,
_d1926-2016.
_918662
245 1 0 _aHow to make your advertising twice as effective at half the cost /
_cHerschell Gordon Lewis.
260 _aEnglewood Cliffs, N.J. :
_bPrentice-Hall,
_c1986.
300 _axiii, 273 p. :
_bill. ;
_c24 cm.
500 _aOriginally published: Chicago : Nelson-Hall, c1979.
500 _aIncludes index.
650 0 _aAdvertising.
_914672
650 0 _aAdvertising
_xCosts.
_918663
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2lcc
_cBOOK
999 _c10726
_d10726