| 000 | 00967cam a22002894a 4500 | ||
|---|---|---|---|
| 001 | 11939645 | ||
| 003 | OSt | ||
| 005 | 20210625133151.0 | ||
| 008 | 000313s2001 njua b 001 0 eng | ||
| 010 | _a 00029826 | ||
| 020 | _a0130852201 (pbk.) | ||
| 040 |
_aDLC _cATU _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5821 _b.L24 2001 |
| 082 | 0 | 0 |
_a659.1 _221 |
| 100 | 1 |
_aLane, W. Ronald, _d1940- _915537 |
|
| 245 | 1 | 0 |
_aAdvertising : _ba framework / _cW. Ronald Lane, J. Thomas Russell. |
| 250 | _a1st ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2001. |
||
| 300 |
_axviii, 378 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising. _914672 |
|
| 700 | 1 |
_aRussell, Thomas, _d1941- _915535 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBOOK |
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| 999 |
_c10689 _d10689 |
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