| 000 | 01024pam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 4415746 | ||
| 003 | OSt | ||
| 005 | 20210625092550.0 | ||
| 008 | 930720s1994 ilua b 001 0 eng | ||
| 010 | _a 93029973 | ||
| 020 | _a0256127468 | ||
| 040 |
_aDLC _cATU _dDLC |
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| 050 | 0 | 0 |
_aHF5415 _b.M11 1994 |
| 082 | 0 | 0 |
_a658.8 _220 |
| 100 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _93264 |
|
| 245 | 1 | 0 |
_aEssentials of marketing : _ba global-managerial approach / _cE. Jerome McCarthy, William D. Perreault, Jr. |
| 250 | _a6th ed. | ||
| 260 |
_aBurr Ridge, Ill. : _bIrwin, _cc1994. |
||
| 300 |
_axxiii, 552 p. : _bill. (some col.) : _c26 cm. |
||
| 440 | 0 |
_aIrwin series in marketing _915420 |
|
| 504 | _aIncludes bibliographical references (p. 503-528) and indexes. | ||
| 650 | 0 |
_aMarketing. _91807 |
|
| 700 | 1 |
_aPerreault, William D. _93262 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBOOK |
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| 999 |
_c10662 _d10662 |
||