000 01592pam a2200361 a 4500
001 4852742
003 OSt
005 20210621150346.0
008 910905s1992 nyua bf 001 0 eng
010 _a 91034102
020 _a0471553867 (cloth) :
_c$39.95
020 _a0471553875 (paper) :
_c$17.95
040 _aDLC
_cATU
_dDLC
050 0 0 _aHF5466
_b.K88 1992
082 0 0 _a651/.29
_220
100 1 _aKremer, John,
_d1949-
_918464
245 1 4 _aThe complete direct marketing sourcebook :
_ba step-by-step guide to organizing and managing a successful direct marketing program /
_cJohn Kremer.
260 _aNew York :
_bWiley,
_cc1992.
300 _axii, 276 p. :
_bill. ;
_c26 cm.
440 0 _aWiley small business editions
_915488
500 _aRev. ed. of: Mail order selling made easier. c1990.
504 _aIncludes bibliographical references and index.
650 0 _aMail-order business
_xHandbooks, manuals, etc.
_918465
650 0 _aDirect marketing
_xHandbooks, manuals, etc.
_918041
650 0 _aMail-order business
_xForms.
_918466
650 0 _aDirect marketing
_xForms.
_918467
700 1 _aKremer, John,
_d1949-
_tMail order selling made easier.
_918468
856 4 _3Table of Contents
_uhttp://www.loc.gov/catdir/toc/onix05/91034102.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0707/91034102-d.html
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2lcc
_cBOOK
999 _c10578
_d10578