000 00515pam a2200181 a 4500
003 OSt
005 20210610154057.0
008 880808s1989 ilua b 001 0 eng
020 _a0030081475
040 _cATU
050 0 0 _aHD9980.5
_b.B38 1989
100 1 _aBateson, John E. G.
_917803
245 1 0 _aManaging services marketing :
_btext and readings /
260 _aChicago
_bDryden Press,
_c1989.
300 _axv, 591 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographies and index.
942 _2lcc
_cBOOK
999 _c10095
_d10095