000 00874cam a2200205 a 4500
003 OSt
005 20210610145647.0
008 950926s1996 caua b 001 0 eng
020 _a0803954824 (cloth : acidfree paper)
020 _a0803954832
040 _cATU
050 0 0 _aHF5805
_b.F82 1996
100 1 _aFowles, Jib.
_917791
245 1 0 _aAdvertising and popular culture /
260 _aThousand Oaks
_bSage Publications,
_c1996.
300 _axviii, 278 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and indexes.
505 0 _aEnergizers -- Origins -- Flagrant criticisms -- The dynamics behind the advertisement -- The dynamics of popular culture -- Exchanges -- The surface of the advertisement, composed and consumed -- Deciphering advertisements -- Mixed receptions -- The project of the self -- In perspective.
942 _2lcc
_cBOOK
999 _c10081
_d10081