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Contemporary advertising / William F. Arens.

by Arens, William F.

Series: The McGraw-Hill/Irwin series in marketingEdition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2002Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (2) Call number: HF5821 .Ar3 2002, ...

International marketing / Philip R. Cateora, John L. Graham.

by Cateora, Philip R | Graham, John L.

Series: The McGraw-Hill/Irwin series in marketingEdition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Irwin McGraw-Hill, c2002Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (3) Call number: HF1416 .C28 2002, ...

Marketing management : a strategic, decision-making approach / Harper W. Boyd, Jr. ... [et al.].

by Boyd, Harper W.

Series: The McGraw-Hill/Irwin series in marketingEdition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw-Hill, c2002Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (3) Call number: HF5415.13 .B69 2002, ...

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