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Marketing Management

by Mullins, John W | Walker, Orville C | Boyd, Herper W | Larreche, Jean-Claude.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London McGraw-Hill 1990Availability: Items available for loan: SCHOOL OF APPLIED SCIENCE & ENGINEERING LIBRARY - ACCRA TECHNICAL UNIVERSITY (1) Call number: HF541.13 .M34.

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Marketing strategy : planning and implementation / Orville C. Walker Jr., Harper W. Boyd, Jr., Jean-Claude Larréché.

by Walker, Orville C | Boyd, Harper W | Larréché, Jean-Claude.

Series: Irwin series in marketingEdition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, 1996Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (1) Call number: HF5415.13 .W15 1996.

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Marketing strategy : planning and implementation /

by Walker, Orville C | Boyd, Harper W | Larréché, Jean-Claude.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston Irwin/McGraw-Hill, 1999Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (1) Call number: HF5415.13 .W15 1999.

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