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Advertising management / David A. Aaker, John G. Myers.

by Aaker, David A | Myers, John G, 1933-.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1987Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (1) Call number: HF5823 .Aa4 1987.

Strategic market management/

by Aaker, David A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York John Wiley & sons Inc. 1992Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (1) Call number: HF5415.13 .Aa11 1992.

Building strong brands /

by Aaker, David A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Free Press, 1996Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (1) Call number: HD69.B7 .Aa1 1996.

Marketing research/ David A. Aaker, V. Kumar, George S. Day.

by Aaker, David A | Kumar, V, 1957- | Day, George S.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Wiley, 1995Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (1) Call number: HF5415.2 .Aa4 1995.

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