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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Series: Irwin/McGraw-Hill series in marketingEdition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Irwin/McGraw-Hill 2001Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (2) Call number: HF5823 .B41 2001, ...

Introduction to Advertising and Promotion/

by Belch, George E | Belch, Michael A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston McGraw-Hill 1995Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (2) Call number: HF5823 .B411 1995, ...

Introduction to advertising and promotion management/

by Belch, George E | Belch, Michael A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston Irwin 1990Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (1) Call number: HF5823 .B41 1990.

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