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Marketing Management for the Hospitality Industry :a strategic approach

by Reich, Allen Z.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York John Wiley & Sons 1997Availability: Items available for loan: SCHOOL OF APPLIED SCIENCE & ENGINEERING LIBRARY - ACCRA TECHNICAL UNIVERSITY (2) Call number: TX911.3.M3 R27 1997, ...

Marketing management for the hospitality industry : a strategic approach / Allen Z. Reich.

by Reich, Allen Z.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Wiley, c1997Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (1) Call number: TX911.3.M3 .R27 1997.

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