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Basic marketing : a managerial approach /

by McCarthy, E. Jerome | Perreault, William D.

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Homewood Irwin, 1990Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (1) Call number: HF5415.13 .M13 1990.

Case book to accompany basic marketing: a global-managerial approach/

by Wong, Kenneth B | Shapiro, Stanley J | Perreault, William D | McCarthy, E. Jerome.

Edition: 11th Canadian ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Toronto McGraw-Hill/ Ryerson 2005Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (1) Call number: HF5415 .C11 2005.

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