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Marketing communications: an integrated approach/

by Smith, P.R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan page Ltd 1993Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (1) Call number: HF5415.122 .Sm5 1993.

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Marketing communications : an integrated approach /

by Smith, P. R | Taylor, Jonathan.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page, 2002Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (4) Call number: HF5415.122 .Sm6 2002, ...

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