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Consumer behavior / Wayne D. Hoyer, Debbie J. MacInnis.

by Hoyer, Wayne D | MacInnis, Deborah J.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Houghton Mifflin, c2004Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (1) Call number: HF5415.32 .H65 2004.

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Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis.

by Hoyer, Wayne D | MacInnis, Deborah J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Houghton Mifflin, c1997Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (1) Call number: HF5415.32 .H68 1997.

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