TY  - BOOK
AU  - O'Guinn, Thomas C.
AU  - Allen, Chris T.
TI  - Advertising
SN  - 0324006616
AV  - HF5821 .Og9 2000
PY  - 2000///
CY  - Boston
PB  - South-Western College Publishing
N1  - Includes index
ER  -