McDaniel, Carl D. <br/><br/>
Marketing research essentials / 
Carl McDaniel Jr., Roger Gates. 
 - 4th ed. 
 - Hoboken, NJ :  J. Wiley,  c2004. 
 - xxv, 420, 14, 8, 11 p. :  ill. ;  26 cm. +  1 CD-ROM (4 3/4 in.) 
<br/><br/> "SPSS student version 11.0 for Windows"--CD-ROM. 
<br/><br/>Includes bibliographical references (p. 8-14 of the 3rd group) and index. 
<br/><br/><br/>System requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT. 
<br/><br/><label>ISBN: </label>0471448451 
<br/><br/><label>LCCN: </label>2003269698 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M14 2004 
<br/><br/><label>Dewey Class. No.: </label>658.8/3