Bernhardt, Kenneth L.,  1944- <br/><br/>
Cases in marketing management / 
Kenneth L. Bernhardt, Thomas C. Kinnear. 
 - 5th ed. 
 - Homewood, IL :  Irwin,  c1991. 
 - xvi, 815 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0256088322 
<br/><br/><label>LCCN: </label>90026291  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies.<br/>Marketing--Decision making--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .B45 1991 
<br/><br/><label>Dewey Class. No.: </label>658.8