Scudder, Virgil, 1950- World class communication : how great CEOs win with the public, shareholders, employees, and the media / Virgil Scudder with Ken Scudder. - Hoboken, New Jersey : Wiely, c2012. - 1 online resource. Includes bibliographical references and index. ISBN: 9781118282977 (epub) 9781118286975 (pdf) 9781118283028 ( mobipocket) LCCN: 2012024654 Subjects--Topical Terms: Communication in management.Communication in organizations.Public relations. LC Class. No.: HD30.3 / S1 2012 Dewey Class. No.: 658.4/5