TY  - BOOK
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
AU  - McDaniel,Carl
TI  - MKTG 8
SN  - 9781285432625  (student ed. with PAC)
AV  - HF5415 .L17 2015
PY  - 2015///]
CY  - Mason, OH
PB  - South-Western/Cengage Learning
KW  - Marketing
KW  - Textbooks
KW  - fast
N1  - "4LTR press"--Cover; Title from Brief Contents page; Includes bibliographical references and index; part 1. The world of marketing -- part 2. Analyzing market opportunities -- part 3. Product decisions -- part 4. Distribution decisions -- part 5. Promotion and communication strategies -- part 6. Pricing decisions
ER  -