Lamb, Charles W., <br/><br/>
MKTG 8 / 
 MKTG eight  MKTG, principles of marketing 
Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel. 
 - Student edition. 
 - xiii, 420 pages, 20 pages of pull-out flash cards :  color illustrations ;  28 cm 
<br/><br/> "4LTR press"--Cover.  Title from Brief Contents page. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>part 1. The world of marketing -- part 2. Analyzing market opportunities -- part 3. Product decisions -- part 4. Distribution decisions -- part 5. Promotion and communication strategies -- part 6. Pricing decisions. 
<br/><br/><label>ISBN: </label>9781285432625  (student ed. with PAC) 1285432622  (student ed. with PAC) 9781285432687  (student ed.) 1285432681 
<br/><br/><label>LCCN: </label>2013954309 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Textbooks.<br/>Marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Textbooks.
<br/><br/><label>LC Class. No.: </label>HF5415  / .L17 2015