Jefkins, Frank William. <br/><br/>
Public relations techniques / 
Frank Jefkins. 
 - 2nd ed. 
 - Oxford :  Butterworth Heinemann,  1994. 
 - x, 465 p. ;  24 cm. 
<br/><br/> Previous ed.: Heinemann Professional. 1988. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>075061563X (pbk) :  £16.95 : Formerly CIP 
<br/><br/><label>LCCN: </label>95103547  
<br/><br/><label>Nat. Bib. No.: </label>GB94-71801 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations
<br/><br/><label>LC Class. No.: </label>HD59  / .J35 1994 
<br/><br/><label>Dewey Class. No.: </label>659.2