TY  - BOOK
AU  - Marconi,Joe
ED  - American Marketing Association.
TI  - Reputation marketing : building and sustaining your organization's greatest asset
SN  - 0658014293 (alk. paper)
AV  - HD59.2 .M374 2002
U1  - 659.2/85 21
PY  - 2002///
CY  - New York
PB  - McGraw-Hill
KW  - Corporate image
KW  - Corporations
KW  - Public relations
KW  - Branding (Marketing)
N1  - "American Marketing Association."; Includes bibliographical references (p. 225-226) and index
ER  -