Pringle, Peter K. <br/><br/>
Electronic media management / 
Peter K. Pringle, Michael F. Starr, William E. McCavitt. 
 - 4th ed. 
 - Boston :  Focal Press,  c1999. 
 - xv, 440 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references (p. 425-433) and index. 
<br/><br/><label>ISBN: </label>0240803329 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>99011797  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Broadcasting--Management.<br/>Television stations--Management.<br/>Radio stations--Management.
<br/><br/><label>LC Class. No.: </label>HE8689.6  / .P93 1999 
<br/><br/><label>Dewey Class. No.: </label>384.54/068