Gregory, James R. <br/><br/>
Branding across borders :  a guide to global brand marketing / 
James R. Gregory with Jack G. Wiechmann. 
 - Chicago, Ill. :  McGraw-Hill,  c2002. 
 - xxiv, 232 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 213-214) and index. 
<br/><br/><label>ISBN: </label>0658009451 
<br/><br/><label>LCCN: </label>2001030841 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)
<br/><br/><label>LC Class. No.: </label>HD69.B7  / .G81 2002 
<br/><br/><label>Dewey Class. No.: </label>658.8/27