Dominick, Joseph R. <br/><br/>
The dynamics of mass communication / 
Joseph R. Dominick. 
 - 6th ed. 
 - Boston :  McGraw Hill,  c1999. 
 - xxiii, 568 p. :  ill. (some col.) ;  26 cm. 
 - McGraw-Hill series in mass communication .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>007290478X (acidfree paper) 0071156852 (International ed.) 
<br/><br/><label>LCCN: </label>98016220  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.
<br/><br/><label>LC Class. No.: </label>P90  / .D59 1999 
<br/><br/><label>Dewey Class. No.: </label>302.23