TY  - BOOK
AU  - Maitland,Iain
TI  - The small business marketing handbook
SN  - 0304704199
AV  - HF5823 .M213 1998
U1  - 658.8 21
PY  - 1998///
CY  - London, New York
PB  - Cassell
KW  - Advertising
KW  - Handbooks, manuals, etc
KW  - Small business marketing
KW  - Advertising media planning
N1  - Includes bibliographical references (p. [389]-392) and index
ER  -