TY - BOOK AU - Shaver,Dick TI - The next step in database marketing: Consumer Guided Marketing ; privacy for your customers, record profits for you SN - 0471133590 (alk. paper) AV - HF5415.126 .Sh2 1996 U1 - 658.8/4 20 PY - 1996/// CY - New York PB - Wiley KW - Direct marketing N1 - Includes index UR - http://www.loc.gov/catdir/bios/wiley041/95051506.html UR - http://www.loc.gov/catdir/description/wiley031/95051506.html UR - http://www.loc.gov/catdir/toc/onix01/95051506.html ER -