Shaver, Dick. <br/><br/>
The next step in database marketing :  Consumer Guided Marketing ; privacy for your customers, record profits for you / 
 Consumer Guided Marketing 
Dick Shaver. 
 - New York :  Wiley,  c1996. 
 - xiv, 482 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0471133590 (alk. paper) 
<br/><br/><label>LCCN: </label>95051506  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.126  / .Sh2 1996 
<br/><br/><label>Dewey Class. No.: </label>658.8/4